Build your own Fitness Business — Pat Rigsby

Build your own Business Series - Marketing by Being YOU

Perhaps there could be a better title, but I think you’ll not only get the picture of what I mean soon enough…but you’ll like it. See, I think marketing is an interesting thing.

Build your own Business Series - Make These Commitments

If you want to grow you have to commit. Anything worth having requires commitment…we tell our clients that same fact. But commit to what…growing? Improving? Yes - but let’s get more specific for a minute.

Build your own Business Series - Let it be Simple

Sometimes the way we approach business success gets too complicated. Recently I was talking to a couple of clients who were interested in starting to offer online coaching. They were getting caught up in all the stuff that bogs us down.

Build your own Business Series - Most Likely…

If your High School was like many, the yearbook showcased a vote from the graduating senior class about their identities at the time. Best Dressed, Class Clown...a whole list of identifiers about what people perceived their classmates to be. In my class, the person voted Most Likely To Succeed was named Bobby.

Build your own Business Series - Have You?

At least once a week I hear a fitness pro say something like this: "I've gotten great results for my clients. I don't understand why they don't send me referrals."

Build your own Business Series - The Critical Habit of 3

Build your own Business Series - You Can’t Go in Reverse

I’ve heard it from dozens of different business owners. ‘I hate this. There’s no way I’m going to keep doing any online stuff.’ ‘I can’t wait until we get back to normal.’ ‘All my clients will come in just like they always did.’

Build your own Business Series - Would You like Things to Be Simpler?

I’m a big fan of simplicity. So let me ask, are you familiar with Occam’s Razor? It’s a problem-solving principle devised by William of Ockham (he died in 1347…so it’s ok if you haven’t heard of him.)

Build your own Business Series - How Do You Build the Business You Want?

Building your Ideal Business is never easy…but it does get much simpler if you map out a plan for the foreseeable future. Here are a few top suggestions to help you get on the right track. 

Build your own Business Series - How to Succeed

Recently I've had the good fortune to connect with some really successful people in our industry. From John Berardi to Martin Rooney and Pat Beith to Luka Hocevar. And there are really two common threads that I see among them all...and those are really the game changer when you combine them. It's the formula for business success if you ask me.

Build your own Business Series - Why Aren’t you Improving?

As a business owner, odds are you want to improve. You want more clients or more income or a more flexible schedule. For most of us entrepreneurs, we’re just wired to keep pursuing improvement. But sometimes we get stuck.

Build your own Business Series - Thinking Long Term

The most important time to think long-term is when things seem the most uncertain. But what happens is usually the opposite. When things go awry, we shift all of our attention to the situation at hand. We think that the current circumstances dictate everything that will happen in the future.