Build your own Business Series - Would You like Things to Be Simpler?
Build your own Business
Pat Rigsby

Build your own Business Series - Would You like Things to Be Simpler?

I’m a big fan of simplicity.

So let me ask, are you familiar with Occam’s Razor?

It’s a problem-solving principle devised by William of Ockham (he died in 1347…so it’s ok if you haven’t heard of him.)

The premise of the principle is this:

The simplest explanation is usually the right one.

And it’s the way I tend to try to think about most everything.

You want to create ‘systems’ for your business?

Have someone follow you around with their iPhone and record what you do to complete a task. Post them on a page. Ta-da…you’ve got a system.

You want to improve your staff?

Coach them and treat them the way you treat your clients. If you coach them with the same effort you do your clients they’ll get better.

You want to get more leads?

Find out where your current clients are when they’re not with you. Be there and connect.

You want to improve as a business owner?

Get a coach. You obviously believe coaching helps people reach their potential, right?

You want more income?

Spend a higher % of your time on income producing activities.

You want to decide whether to perform a task or pursue an opportunity?

Will it move you toward your Ideal Business faster than the other things you could be doing? If yes – then do it. If no – then don’t.


Pat Rigsby is a father, husband, entrepreneur, coach and author. He has built over a dozen businesses as a CEO and Co-Owner, with five becoming million dollar or multi-million dollar ventures.